BLUEFISH SPORT® ACTIVEWEAR was founded in 1998 with the vision of producing an exclusive line of fashionable women's fitness clothing. We quickly changed the face of the industry, emerging as one of the first companies to specialize in women's fashion fitness clothing that can be used not only to work out, but throughout the day because of its fashion-forward design.

In 2011, BLUEFISH SPORT® ACTIVEWEAR introduced Element V™, a versatile line of unique activewear for all women that embodies the Eastern philosophy of feng shui. Each piece is designed to create positive energy, good fortune, balance and harmony within us and within our environment. Our collection aims to inspire women to take action to promote good heath and prosperity by wearing our apparel, which balances chi energy and embraces the five elements through fashion-forward, functional designs with flexible fits for every body! Our clothes are "DESIGNED FOR THE BODY, BUT MADE FOR THE SOUL."


BLUEFISH SPORT® ACTIVEWEAR is a referral-based business that focuses on quality and service. Our cutting-edge fashions combined with our unsurpassed durability is what keeps us on top of the activewear industry.

BLUEFISH SPORT® ACTIVEWEAR supports women who believe that Life is Movement!—because only through movement we will find our freedom to BE.

Yes, BE!

Be Fit.

Be Beautiful.

Be Happy.

Be Fierce.

BE YOU!